Ep. 26: 5 Steps to Estimating Planning Level Transit Ridership

Episode Summary: Listen to national experts and certified planners, Keli Kemp and Kirsten Mote, both with Modern Mobility Partners, talk about what planners should know about estimating transit ridership. Listeners will learn the following in Episode 26:

• How transit planners use ridership forecasts
• How ridership forecasts change in different planning situations
• Potential data demands for ridership estimates
• Differences between estimating service change and new service ridership
• Considerations to make when comparing ridership in different locations
• The importance of understanding the community when evaluating forecast outcomes

Links:

• NextGen NHTS National OD Data - https://nhts.ornl.gov/od/
• Fixed-Route Transit Ridership Forecasting and Service Planning Methods (TCRP 2006) - http://nap.nationalacademies.org/14001
• Policy recommendations for a transition to sustainable mobility based on historical diffusion dynamics of transport systems (B. D. Leibowicz 2018) - https://doi.org/10.1016/j.enpol.2018.04.066

Co-Hosts:

• Keli Kemp, AICP, PTP has 25 years of experience in transportation planning and consulting and co-founded Modern Mobility Partners in early 2018 with Jennifer Zhan. Keli holds a M.S. degree in Urban Planning from Texas A&M University.
• Kirsten Mote, AICP has over 14 years of experience in transportation planning and is certified by MIT Media Lab’s Beyond Smart Cities program. Kirsten is an Associate Vice President and Director of Smart Mobility Planning with Modern Mobility Partners. Kirsten holds a M.S. degree in City Planning from Georgia Institute of Technology.

Guest Speaker:

• Freyja Brandel-Tanis is a Transportation Planner and Engineer with Modern Mobility Partners. She holds M.S. degrees in City and Regional Planning and Civil Engineering from Georgia Institute of Technology and was a 2022 Fulbright Grantee to Norway.

Modern Mobility Partners is an Atlanta-based women and minority-owned transportation planning and traffic engineering consulting firm.  Service areas include smart mobility and transportation planning, demand modeling and traffic engineering, and data analytics and visualization.

If you are interested in learning more about Modern Mobility Partners, please visit www.modernmobilitypartners.com. 

To obtain AICP CM credits, search for “Modern Mobility Partners” in the https://planning.org AICP CM portal to find all episodes.